The Hourly Hiring Game Is Changing: How to Develop an Hourly Recruitment Marketing Strategy

As a business owner, you know marketing your products and services is a must in attracting and retaining customers. But did you know that recruiting and retaining top talent requires similar strategies and focus?

At ZippyApp, we know that one of the biggest challenges you face as an hourly employer is healthy supply of quality applicants. That’s our focus, and we provide you with the most efficient and cost effective recruiting solution to meet your staffing needs.

As discussed in our previous blog, Recruiting and Hiring Millennials (for your restaurant jobs), Millennials are expected to make up 75% of the workforce by 2020. Why is that important to you? Because in order to develop a recruitment marketing strategy to attract this demographic, you need to understand them and how they engage.

For starters:

  • Mobile: Is the device of choice for millennials, and over 90% of job seekers.
  • Social: Are their channels of engagement.
  • Local: Is the nature of hourly jobs.

As an hourly employer, some of the challenges and barriers you face are:

  • High Turnover: 50% to 300% annual turnover is common.
  • Classified Ads: Costly, noisy, and ineffective.
  • Difficult Apply Process: Any friction / bump in the apply process limits engagement and reduces applicant flow.

What the workforce needs:

  • Easy apply process.
  • Lots of jobs.
  • Quick response and reaction time.

In today’s competitive market, most job seekers consult up to 15 resources, including job boards, business website(s), employer-review sites, and social media channels to learn about the opportunity and the employer. They also want to understand the work culture (extremely important to millennials), the work style, issues at the workplace, and whom they might be working for or with. Because of this, it is important for your entire web presence — website(s), career sites, social media channels, and even job ads — to have a clear, consistent message and apply process.

Your recruitment marketing strategy must be comprehensive, with a wide range of coverage on your employer brand sites and an ease of engagement for your applicants. Your job opportunities must be described with excitement and have fewer words that include key requirements to attract the right candidates (we will give tips on writing leaner and meaner job descriptions in next week’s Blog, stay tuned!)

Your current employees and loyal customers are your best advocates.

Your current employees are your best advocates for your job opportunities. They are the ones to share with family and friends about current open positions, and often toot their employer’s horn on the work environment and conditions. Implementing an employee-referral program is a good way to incentivize them, and get pre-qualified candidates.

Be sure to leverage your current customers as potential candidates when applicable. Hand our hiring cards, hang banners, and place hiring placards at your restaurant tables to capture the passive applicants at the location. ZippyApp’s unique QR Code System provides a QR Code for each of your hiring locations, where job seekers simply scan and apply using our Common Employment Application, attracting candidates on the spot.

Focusing on marketing as a recruitment strategy can pay off in the long run. Developing a strategy that will attract new candidates is a challenge in itself, but retaining them and reducing your turnover is one not to be forgotten. Be aware of this and develop a comprehensive strategy that appeals to both will keep you at the forefront of hourly recruiting.

Do you have any recruitment marketing tips to share? We’d love to hear from you! Comment your thoughts below.

Recruiting and Hiring Millennials (for your restaurant jobs)

Did you know more than 40% of restaurant employees fall between the ages of 16 and 24? This means a large number of restaurant staff are millennials, who are just entering the workforce and are re-shaping the world of work.

Are you ready?

The restaurant industry is projected to have a record high in sales for 2015 in response to economic improvements, and will employ approximately 1.8 million more people than it did 10 years ago. Extending from this, millennials are expected to make up 75% of the workforce by 2020.

What does this mean? That you need to develop a recruiting and hiring strategy to attract these workers. To do this, lets first take a look at some of the perks and benefits millennials want:

  • Clear growth opportunities and career paths: Career progression is a top priority for this generation —  even above competitive salaries. Millennials are committed to their personal learning and development.
  • Flexible and lenient work conditions: Millennials believe strongly in work-life balance, and many are enrolled in school. They want flexible working hours to fit those needs. Luckily, the industry is one of the few that offers flexible work schedules.
  • A fun and open environment: This generation wants to work in an enjoyable environment where they can have fun and build friendships.
  • Brand is everything: Millennials want to be proud of where they work, which means your brand is key. They want to do something that feels worthwhile, and need to believe in the values and vision of the company.

How do you attract millennials? It’s apparent from their “wish list” above that millennials are motivated by more than just money. Attract millennials by offering more of what they want! Put them on rotational assignments more frequently to gain a variety of experiences and give them a sense that they are moving toward something. Offer flexible work conditions so they can balance school and other social activities. Offer fun incentives like work outings and friendly workplace competitions. And know your brand is everything.

Recruiting millennials: Mobile is the device of choice for younger job seekers. Posting your jobs to social and mobile-enabled job sites (like ZippyApp!) allows applicants to react quickly to new postings and apply quickly with less barriers. Our unique QR Code system allows job seekers to scan and apply to your jobs straight from their mobile device — without having to install an app. Every unnecessary step or click in the apply process is a barrier and reduces engagement. This generation is tech-savvy and will spread their love for their workplace through word-of-mouth and social media platforms, which can help recruit local talent.

Social recruiting allows you to hire local, qualified applicants. We provide social recruiting by targeting your jobs to the most qualified, local job seekers on social media. We also post your jobs to the most popular local job boards on the best traffic days to give your jobs the most exposure. Our proprietary algorithm refreshes your jobs based on a variety of factors to attract job seekers at the most opportune time.

We believe social, local, and mobile are the key ingredients to millennial recruiting and hiring. Learn how you can go SoLoMo in your hourly recruiting and hiring — contact our team and get started on a free trial with ZippyApp today!

What can you tell us about your experience in recruiting and hiring millennials? We’d love to hear from you!