Rethinking the Food Service Industry:

Posted on by zippybeck

Balancing Rights, Customer Dynamics, and Economic Realities

In an era where the American food service industry is grappling with significant changes, we’re observing an increase in unionization efforts among fast food workers, a pivotal debate over tipping practices, challenges with difficult customers, and the omnipresent economic stresses of inflation and rising living costs. These multifaceted issues necessitate a comprehensive and empathetic approach, particularly when we consider that food service workers are not mere employees; they are integral members of our communities.

Recognizing Our Everyday Heroes

Food service workers are familiar faces in our daily lives – our children, our elders, individuals striving for the American dream, and indispensable members of our communities, churches, and families. Their contribution transcends the services they provide; they are a vital part of the fabric of our society.

Navigating the Interconnected Challenges

Unionization and Tipping Practices

As reported by Business Insider, the movement for unionization in the fast food industry, coupled with the tipping debate highlighted by restaurateurs like Danny Meyer (Bon Appétit), reflects a broader conversation about fairness and respect in the workplace.

The ‘Karen’ Phenomenon and Customer Dynamics

The rise in challenging customer interactions has exposed the difficult environments faced by food service workers. Addressing these issues goes beyond mere business policies; it’s about fostering a culture of respect and empathy in our everyday interactions.

Economic Pressures

The impact of inflation and the rising cost of living is profoundly felt by those in lower-wage jobs. Adjusting wages and tipping practices is a societal responsibility to ensure the dignity and stability of our community members.

A Collective Approach to Solutions

For Workers

  • Enhanced Support Systems: Implementing support systems like counseling and mental health resources can help workers cope with the stress of demanding work environments and difficult customer interactions.
  • Career Development Opportunities: Offering pathways for career advancement and skill development can provide workers with prospects for growth and long-term career planning.

For Businesses

  • Revisiting Compensation Models: Adapting wage structures in response to the rising cost of living is essential for supporting worker well-being.
  • Customer Management: Developing policies to manage customer behavior is crucial for a respectful work environment.

For Consumers

  • Awareness and Respect: Our behavior and attitudes can significantly impact the experiences of workers. Treating them with respect is a reflection of our community values.

For Policymakers

  • Supportive Legislation: Laws that protect workers’ rights and ensure fair compensation are vital for the health of the industry and its employees.

Conclusion: Embracing a Community-Centric Approach

Adopting a community-centric approach is essential for addressing the challenges facing the food service industry. By recognizing food service workers as our neighbors and friends, we are motivated to find sustainable and compassionate solutions, ensuring a stronger, more resilient community for everyone.

Now let’s get “Spicy” What are your thoughts on Unionization?

As we think about all of this, I invite you to discuss the potential impact of unionization in the restaurant industry. Do you think it could be a key to improving working conditions and livelihoods? Or would it be another factor of pain heaped onto an already beleaguered industry? What do you think? How do you feel about the idea of restaurants unionizing and the potential impact on the industry, our guests and our communities?

Would love to get your take on this potentially controversial subject!

A Thanksgiving Feast of Service: Finding Heart in Hospitality

Posted on by zippybeck

As the golden leaves of autumn herald the approach of Thanksgiving, a time steeped in the Norman Rockwell-esque Americana of family, gratitude, and, of course, a bountiful feast, we in the restaurant industry find ourselves at the crossroads of tradition and modernity. Thinking about Thanksgiving I thought this is the ideal opportunity to carve out a moment to reflect on the essence of hospitality, a trait that’s as timeless as the holiday itself, and how it intertwines with the art of hiring for the holidays.

In a landscape often buzzing with talks of tipping protocols and service charges, it’s crucial to remember that at the core of every memorable dining experience is the human touch – a smile, a thoughtful gesture, a well-timed joke – elements that can’t be summed up in a percentage at the bottom of a bill. The true flavor of service, much like the secret ingredient in grandma’s famous pumpkin pie, lies in its sincerity and warmth.

As restaurateurs, our quest during this festive season is not just to fill vacancies but to discover those sparkling gems of employees who understand that true hospitality is not just a service but a heartfelt experience. The perfect hire is akin to the right spice in a dish – it can transform an ordinary meal into an extraordinary one.

Imagine walking into a restaurant greeted not just by the aroma of roasted turkey and cinnamon-spiced cider but by a server whose eyes light up as they welcome you, a chef who pours their soul into every dish, a host who makes you feel like you’ve come home. This is the essence of service with a smile, a job well done, an unforgettable experience.

In a time where tipping is often seen as obligatory, it’s vital to remember that customers still wield the ultimate power of choice. They can choose where to bestow their time and resources, and this decision is heavily influenced by the quality of their experiences. Restaurants that merely extend their hand for a tip without offering a slice of genuine hospitality may soon find themselves facing a burst bubble.

This Thanksgiving, let’s remind ourselves that service is not just a transaction but an interaction, an exchange of goodwill and appreciation. When hiring for the holiday season, let’s look for those who embody this spirit, individuals who understand that the heart of hospitality beats not in the cash register but in the moments of connection they create with each guest.

As we set our tables and open our doors, let’s infuse our establishments with the warmth and inclusivity that Thanksgiving stands for. Let’s celebrate diversity in our staff and our clientele, creating an atmosphere where everyone, from every walk of life, feels welcomed and cherished.

In the end, the goal is simple yet profound: to give our guests not just a meal but a memory, not just service but a story, not just hospitality but a piece of our hearts. With that in mind, let’s raise a glass to those who understand and embody this ethos, for they are the ones who keep the spirit of the holiday alive in the restaurant industry.

As we all prepare for the busy season ahead, let’s carry with us the reminder that the best ingredient in the recipe for successful hospitality is always love – love for the food, love for the service, and, most importantly, love for the people we serve. Cheers to a Thanksgiving filled with heartfelt service and joyous gatherings, both in our homes and in our restaurants.

Charting the Course: Balancing Humanity and Technology in the Restaurant Industry

Posted on by zippybeck

As we set our sights on the upcoming Restaurant Finance and Development Conference, a palpable sense of anticipation courses through the veins of the restaurant industry’s leaders. The air is thick with the aroma of change, a blend of uncertainty and opportunity, as CFOs and executives ponder the complex recipe for success in the coming year. The festive season looms, bringing with it reflections on labor costs, the puzzle of labor shortages, the allure of automation, and the relentless quest for robust earnings.

The Dawn of Automation and AI: An Inevitable Tide

Automation and AI are no longer mere specks on the horizon; they are the winds propelling the industry forward. From the humble beginnings of self-service kiosks to the futuristic visions of robotic chefs, technology has been entwining itself into the restaurant narrative with increasing tenacity. The future whispers promises of an unprecedented fusion of technology in daily operations, sparking both excitement and trepidation.

Humanity vs. Technology: The Delicate Dance

At the heart of this technological revolution lies a delicate dance between humanity and technology. The efficiency and cost savings of automation pirouette alluringly, tempting decision-makers with visions of streamlined operations and enhanced profitability. Yet, amidst this dance, we must not lose sight of the warmth and adaptability that define the soul of hospitality—the irreplaceable human touch.

People vs. Cost Savings: Navigating the Dichotomy

As the festive season casts its glow, the contrast between the joyous cheer of human interaction and the sterile precision of machines becomes starkly evident. Industry leaders find themselves navigating a dichotomy that is as challenging as it is crucial—the balance between people and cost savings. It is a strategic calculus that demands foresight, empathy, and a keen understanding of the industry’s heartbeat.

Your Compass Through the Tides of Change

In these transformative times, a trusted advisor is not just a luxury but a necessity. ZippyApp stands as a lighthouse amidst the stormy seas of change, offering guidance, expertise, and a steady hand. As the industry charts its course through the confluence of humanity and technology, ZippyApp emerges as an indispensable ally, helping businesses to navigate towards a future where technology enhances rather than eclipses the human spirit.

Embracing the Future with ZippyApp

As we look towards a horizon shimmering with technological advancements, the role of a trusted advisor becomes more crucial than ever. ZippyApp extends an invitation to join hands in embracing the future—a future where technology and humanity converge in harmony, ensuring that the restaurant industry continues to thrive as a beacon of warmth and hospitality in an increasingly automated world. Let’s chart this course together, steering towards a future that’s not only efficient but also rich with the human connection that lies at the heart of hospitality.

Embark on the Journey with ZippyApp

http://www.zippyapp.com

Crafting Inclusive Job Postings: Building a Future with Everyone in Mind

Posted on by zippybeck

This morning I came across this gem of a thought: “A team’s true strength lies in each member, and the power of each member is the collective team.” Isn’t it striking how such age-old wisdom still rings true, especially in our vibrant, interconnected world today? It got me thinking about the beauty of diversity and inclusion, especially in the job market.

Picture this: We’re drafting a job ad, one that feels less like a formal announcement and more like a coffee chat invitation. We all have those favorite spots in town – that cozy café or the lively store where stories, laughter, and memories intertwine. It’s the people there, from all walks of life, that give it soul. So, in that spirit, shouldn’t our job invites mirror that warmth and inclusivity?

But here’s a twist. While we want to get the essentials right, why not add a touch of humanity? A dash of humor, a sprinkle of real stories, or maybe a fun fact. Because at the end of the day, it’s our shared human experiences that connect us.

Speaking of connection, have you ever read a job ad and felt an instant click? Or perhaps, the opposite – an ad that made you think, “Hmm, not for me”? Words have power, and we’re on a mission to use them wisely, ensuring everyone feels that open-door vibe.

Now, onto growth and opportunity. Imagine reading an ad that doesn’t just list out tasks but paints a picture of a journey, an adventure. Something that ignites passion rather than just ticking off another job requirement. What are your thoughts on that?

And while we’re discussing work, let’s touch on balance and understanding. The world is a stage, and its scenes are ever-changing. How do you feel about workplaces that understand the rhythm of life and adapt?

  • Quick Pop Quiz 📌: When you’re eyeing a job ad, what’s the first thing that draws you in? A) The pay package, B) The role itself, C) The team vibe, or D) Future growth paths? Super curious to know!

Diversity isn’t just about numbers or quotas. It’s the symphony of voices, backgrounds, and experiences that make a workplace vibrant. If you’ve ever crafted or stumbled upon a job ad that beautifully captures this spirit, do share!

Feedback? Absolutely essential! It’s the compass that guides our journey. So, spill the beans – your insights, stories, or even a light-hearted joke. Let’s make this chat a melting pot of ideas.

The reality is for nearly every working adult is our jobs are more than a 9-to-5 routine. They are a tapestry of tales, dreams, and shared experiences. So, chime in, share, comment, and let’s make this dialogue a memorable one. Cheers to inclusivity and genuine connections!

#CraftingConnections #InclusiveHiringJourney


#InclusiveHiring #JobAdsReimagined

Putting a Bow on 2023: Finish Strong with These Fresh, Fiery Hiring Trends 🔥

Posted on by zippybeck

Hey there, Restauranteurs and Hospitality Peeps,

Ever tried hiring staff for your restaurant during the holiday rush? It’s like trying to find a needle in a haystack while wearing sunglasses at night. Confusing, right? But 2023 isn’t your average year, and I’ve got the inside scoop to make you the hiring MVP! 🏆

1. The Rise of the Virtual Interview:
Let’s be real. The COVID-19 era turned our world upside down, like that time I tried to make a smoothie without the blender lid on. (Don’t ask!) But amidst all that chaos, virtual interviews emerged as the superhero we didn’t know we needed. Not only do they save time and reduce the awkward pre-interview small talk, but they also let you interview in your favorite pajamas. Win-win!

Why they’re still hot in 2023:

  • Time Savings: Say goodbye to logistical nightmares and hello to a streamlined process.
  • Faster Hiring: Speed is the name of the game. No more waiting for candidates to commute or find your hidden office behind the potted plant.
  • Safety First: We’re all hopeful about the future, but safety remains a priority. And hey, virtual interviews mean zero chances of someone spilling coffee on your desk.

2. It’s Not You; It’s Me… Actually, It’s All About the Candidates:
2023 is all about flipping the script! Candidates are re-evaluating what they want, and if you’re not showing off your restaurant’s charm, you’re missing out. Make your restaurant the cool kid everyone wants to hang out with!

Tips to lure the best:

  • Flexibility: Maybe it’s a choice of hours or just understanding life happens. Flexibility is the new 401k.
  • Compelling Job Descriptions: Be the storyteller. Create a narrative that makes candidates think, “I HAVE to work here!”
  • Brand Personality: Your restaurant isn’t just another brick in the wall. Share the fun, quirks, and what makes you unique. Got a chef who sings opera while cooking? That’s pure gold!

3. The Digital Boom – No, It’s Not a New Dance Move:
Digital recruitment is like that catchy song you can’t get out of your head. It’s everywhere! And if you’re not on this train, you’re waiting at the wrong station.

Digital tricks up the 2023 sleeve:

  • Your Website is Your Stage: Jazz it up, make it pop, and let it sing your brand’s story.
  • Job Boards & Search Engines: Think of them as your digital matchmakers. Swipe right to the best candidates.
  • Social Media: Be where the party’s at! Instagram, Twitter, TikTok – if it’s buzzing, you should be there.

So, what’s the big wrap-up (besides that leftover burrito from lunch)?

Hiring in 2023 is like making a killer cocktail. 🍹 Mix a dash of flexibility, a splash of personality, and top it off with some digital zest. And speaking of zest, if you’re looking for the ultimate tool to add some sparkle to your hiring game, ZippyApp ATS is the secret ingredient.

Ready to end 2023 with a bang and set the stage for an epic 2024? Dive into the world of ZippyApp ATS and onboard like a pro. Let’s chat, brainstorm, and crush those hiring goals together!

Cheers to putting that bow on 2023 and finishing stronger than a double shot of espresso! ☕🎉

Hit me up, let’s talk ZippyApp ATS magic! 🚀🌟

The Golden Arches and Beyond: An Interesting Dive into Fast Food Facts

Posted on by zippybeck

If Steve Jobs, Bill Gates, and Jeff Bezos walked into a fast-food joint, they might just order up some spicy nuggets of wisdom for us all. But since I can’t channel them, let’s don our own hairnets of curiosity and dive into the sizzling world of fast food, sprinkled with a dash of humor and a side of fries.

Ah, the fast food industry! The beacon of a speedy meal, the realm where 3.8 million hard-working souls turn potatoes into golden fries. Now, I’m not saying fast food has the economic gravity of Apple, Microsoft, or Amazon, but with a crispy $200 billion revenue in 2021, it’s hardly small potatoes either. 🍟

Now, picture young Timmy, the 16-year-old flipping patties. He’s part of the bustling 30.7% of teenage employees, eagerly saving up for his first car (or a new video game console). On the other side, we have Martha, the single parent, trying to juggle work and family, making up the 20% of single-parent employees. Don’t forget wise old Dave, part of the 40% of workers above 25, sharing stories of “how fries were made back in his day.”

Joking aside, it’s concerning that while they serve up meals on the double, their earnings barely make up a meal at a fancy restaurant: an average of $10.92 per hour. If you’re thinking of ordering a dash of benefits with that job, think again. A mere 26% get that luxury.

If these numbers had a face, they might just resemble a harried waitress named Wendy, balancing trays and managing not to get burned. Oh, speaking of burns, 71% have reported on-the-job injuries. It makes you wonder if the lack of unions (with less than 2% being unionized) is why there aren’t more safety nets, or at least protective mittens.

And, in the midst of all the fryers and grills, there’s an undeniable feminine touch. Approximately 63% of these employees are women. Add in a dash of international flavor with 14% of the workforce being foreign-born. Talk about a global special!

Let’s make a pit stop at the famous golden arches. In 2021, McDonald’s alone was responsible for employing a whopping 205,000 people worldwide. If they ever decided to form a city, it would be “Burgeropolis.”

The landscape of this industry has changed dramatically. From 200,000 establishments in the late ’90s to a hearty 300,000 by 2020. Yet, there’s a looming cloud (and it’s not just the scent of grilling patties): Automation might snatch 4.3 million jobs by 2030. If ever there was a time for a visionary innovator in the fast-food sector, it’s now.

But, as daunting as it sounds, we Americans and our insatiable love for fast food aren’t fading. 37% of us happily munch on it daily, proving that its taste, or maybe just the convenience, is here to stay.

Whether you’re a burger-flipping teenager, a multitasking parent, or just someone enjoying their drive-thru coffee, the fast-food universe is vast and filled with stories (and calories). The next time you’re savoring that burger, remember there’s a world behind the counter, bustling, frying, and trying.

Sources:

A bunch of really smart sites that study everything from fries to finance. Check them out if you’re hungry for more details!

3 Pillars of Successful Restaurant Staffing

Posted on by zippyapp

Recruiting is as much a marketing practice as strategies you use to bring in customers. Just as you promote your brand and emphasize the delights of dining at your establishment, you need to delight candidates in order for them to become a part of your team.

You are utilizing latest technology to engage your patrons before, during, and after their dining experience. You are utilizing mobile technology because you have recognized that it is the device of choice for a significant majority of them. You’ve invested in managing your brand and you use every resource to engage your patrons.

Studies have also shown that many brands’ patrons actually make the best employees.

Well, let’s consider a few thoughts:

  • Are your recruiting efforts keeping up with today’s best practices – including mobile?
  • Are you still using reactive ad postings, praying to get applicants?
  • Are you measuring the effectiveness of your job postings by monitoring the click-to-apply ratio? Is it in low single digits?
  • Are you using the complex HRIS systems designed for the corporate world, which usually require dedicated recruiting staff?
  • Is your recruitment compliance process heavy, putting applicants through a long arduous process just to submit an application?

If you answered “yes” to any of these questions, it might be time to reconsider your recruitment strategies.

Staffing your restaurants with qualified staff relies on three major pillars. Weakness in any one adversely impacts your recruitment success.

Job Description

The job description is often the first impression most job seekers get about working at your establishment. Even if they are familiar with your brand, the job description is the first communication, which tells them what it’s like to work at your place.

We recommend taking this first impression opportunity to tell the candidate why it is great to be a part of your organization. Share with them how rewarding it can be, the flexible hours, opportunity to grow, learning about the wonderful culinary world, etc.

I have seen many job descriptions and many feel like what I call “a prison sentence” – several pages long, riddled with all of the harsh conditions of working at a restaurant. It is perfectly fine to have a job description with duties, which discloses the working conditions and the expectation as a part of the hiring process, but not the recruitment.

The job description should cover more of why a person should be a part of your team and how they can grow within your organization.

Get them excited to apply for your jobs.

Job Distribution

Job seekers have varying habits when it comes to searching for a job. They go to various job boards, Google, your own website, employer review sites, etc. to learn about your business and apply for your jobs. A study recently found that jobseekers often visit as many as 15 sites before they apply to a job.

Let’s not forget the location itself. A restaurant’s location is often the best marketing tool, invoking the following thought in the mind of the best passive applicant “… how wonderful it would be to work at this place.” Can a job seeker apply for a job at your location with their mobile device, with just a few clicks?

Is your recruitment marketing consistent across all these channels?

A comprehensive and optimized job distribution network is of the essence in getting your jobs in front of the right applicants. Your job descriptions need to be exciting, ever-present, optimized for search engines, and distributed to as many job boards as possible for the most exposure.

Applicant Engagement

Applicant engagement is the third pillar of successful staffing. It is critical for every organization to fully understand their entire application process. Consider the mindset of a job seeker looking for a near minimum wage job. Consider the fact that we are in a very competitive and tight labor market. Would you expect someone seeking a line cook position or a wait staff position to take 45 minutes to complete an application?

Ease of applicant engagement is directly correlated to the click-to-apply ratio. A recent study by ERE Media demonstrated that if the application process is less than 5 minutes, a click-to-apply ratio of 12.8% can be expected. However, if the application process exceeds 15 minutes, then the click-to-apply ratio drops below 4%. This is a significant decrease; couple that with the fact that it is generally the best applicants who abandon long application processes (because they have options) and you can see why this is important to you. 

Going through the entire application process from the viewpoint of an applicant enables you to observe the bottlenecks and points of friction. Consider the fact that every decision or click is an opportunity for the job seeker to abandon the application process altogether. 

Conclusion

Many organizations react to their recruitment when in crisis.  Implementing a comprehensive recruitment strategy enables you to have a very proactive recruiting process. A system covering the 3 Pillars with 24/7/365 recruitment provides a constant flow of great candidates, which provides options to truly elevate the quality of your team.

The idea of three pillars implies that the three practices must be employed for the success in staffing. It is essential to address all three simultaneously to achieve the best results. We consider each one the pillars a major topic and worthy of its own comprehensive coverage.

Please look for our upcoming blogs covering each one in more depth.

Are You Ready for the January Hiring Spike?

Posted on by zippyapp

Hourly hiring is a seasonal game and the seasonal hiring trend does not end in December. January is a very important hiring month for hourly employers, as many seasonal workers are back on the market. Because of this, you need to develop a big presence in January to attract the best candidates for your jobs. Here are some tips to get you prepared for the new year hiring rush!

1. Post your jobs the first week of January. Many other employers will still be getting back into the work groove, playing catch-up with emails and voicemails. This will limit their time to post their open jobs. Posting yours before the rush can help you capture the best candidates.

2. Add seasonal SEO keywords to your job titles and descriptions. As discussed in our previous guide to Lean and Mean Job Descriptions, your job titles and descriptions are a vital piece in attracting quality candidates. Adding seasonal SEO keywords can help your jobs pop up first in January hiring searches. Our unique job distribution network allows your jobs to be posted to the most popular local job boards (think Indeed, Monster, Glassdoor, Trovit, Neuvoo, and Juju.com), giving you the most exposure to capture quality, local candidates.

3. Adopt a one-click apply process. Job applications and old-fashion apply processes can take awhile to complete, deterring the best candidates from applying to your jobs. With our one-click apply process, applicants create one application on ZippyApp and simply hit Apply to submit it to your jobs. Applicants are also able scan your locations’ unique QR code and submit their application straight from their mobile device.

4. Simplify you Applicant Management System. How much time do your hiring managers take to sort through applications and candidate profiles? On average, studies have shown it takes about 30 minutes per application. Our simplified Applicant Management System allows hiring managers to filter, tag, and archive applications based on certain criteria, minimizing the time it takes to look for the information they want.

Are you an hourly employer with seasonal hiring tips to share? Leave your comments here!

9 Steps for Peaceful Holiday Scheduling

Posted on by zippyapp

For hourly employers, ­­it is definitely not the most wonderful time of year. On top of the added stresses of hiring seasonal employees, creating seasonal schedules provides more of a burden. To minimize the risk of dampened morale, unhappy employees, and even legality issues, it is imperative to develop preventative measures to minimize scheduling issues. Here are 9 steps for peaceful holiday scheduling.

  1. Plan early. As mentioned in our previous Blog, always plan and be prepared for what is ahead. Holidays will always be an upcoming challenge for you. So will summer and back-to-school months. When you hire on a candidate, ask them what days, times, and holidays they would be willing to work. This can later avoid accusations of unlawful time off requests for religious-based lawsuits (Federal law states that you must make a “reasonable effort to accommodate employees sincere religious beliefs,” which means you must try and accommodate their time off requests for religious holidays). Also, be upfront and clear with your employees. Set clear expectations of black out days where no one gets to request time off.
  2. Don’t assume everyone wants to take time off. For some, like students back home from school break, the holidays allow for extra shifts, which equates to extra money in their pockets. Don’t assume your single workers don’t want to take time off, or that those with families want more time off. Most employees know their holiday plans in advance, so ask your staff to submit their time-off requests a month (at least) in advance so you can schedule accordingly.
  3. Release schedules for busy weeks well in advance. Create and give your employees their schedules early to allow flexibility for schedule adjustments – like shift switches and covers.
  4. Make note of seniority statuses. To be fair and avoid issues of demoralization, consider who has been at your company the longest and ask them what holidays, if any, they would like off.
  5. Consider who Has worked or is scheduled to work other holidays. Another fair tactic is to prioritize workers who have worked certain holidays previously, or is set to work a holiday already this season. This gives you reason to explain why one worker is getting the time off they requested over another.
  6. Be direct with seasonal employees. Your seasonal staff is there for just that – to keep you prepared for the holiday rush. Be upfront in your seasonal job descriptions and the number of hours, days, and times they are expected to work (we talk about this in more detail in our Guide to Seasonal Hiring).
  7. Try not to schedule consecutive shifts or coinciding shifts to the same workers. Not everyone wants to work all closing shifts, and especially shifts that coincide, like closing late one night and opening bright and early the next day. This is a great tactic to keep in mind for decreasing your turnover and retaining loyal employees.
  8. Alleviate the strain and spread out shifts. Breaking up long holiday shifts into smaller shifts evens out the strain. Also, utilizing shorter shifts is a way to monitor busy and slow times. Overstaffing and top-loading certain shifts can decrease profits, and make for unhappy employees (splitting tips with more workers means less money in their pockets too). Be flexible if it does get busier than you expect (you can utilize our “On Call” feature for times like this!) Or if it is slower than you expected, cut people and let them go home early.
  9. Incentive those who do work those holiday shifts. Incentives are a great way to attract, retain, and keep your employees happy. We are in one of the tightest labor markets we have seen in decades, and incentives make your brand stand out from the rest. A common incentive many companies offer during the holidays is time-and-a-half pay to those who work extra holiday hours/ shifts, but be wary as that can become expensive very quickly. You can also offer gift cards, more time off during regular seasons, priority pick on the next schedule, or even a small bonus to employees who work unattractive holiday shifts.

Do you have any holiday scheduling tips to share? We would love to hear from you! Comment your thoughts below.

Guide to Hiring Seasonal Employees

Posted on by zippyapp

Tis’ the season for holiday hiring! If you haven’t already started hiring your seasonal team, don’t panic. Other guides and Blogs will say you should’ve started way earlier in your holiday hiring, and to a certain extent they are right. But if we have learned one thing about hiring during this tight labor market, it is that you should be recruiting 24/7 for your hourly jobs – no matter what season it is.

The good news is a bright holiday season is on the horizon for the restaurant and retail industries, since sales figures are expected to grow and consumer’s wallets are starting to loosen. The retail industry is expected to add 755,000 temporary workers from October to November, which means it’s time for you to start hiring your seasonal employees! This guide will provide tips on how to recruit and hire during the holiday rush.

Where to look:

  • Your current part-time employees are a great first place to start looking. These workers are already loyal to your brand and are familiar with your products, which minimizes training time. Plus they are already on your payroll, which decreases onboarding time and necessary HR paperwork.
  • Past seasonal hires are another group that negates the need to train and onboard. These workers have proven their work ethic, which lessens the uncertainty of whether or not they may be a bad hire. 
  • Hiring someone who has past experience in the industry minimizes training time. These workers are ready to hit the ground running since they are already experienced and have been trained.
  • Hire year round and try not to wait for busy seasons to hire. Always be on the lookout for quality hires. As mentioned previously, we are in one of the tightest labor markets we have seen in decades, which means it is that much more difficult to maintain a steady flow of applicants. A great feature on ZippyApp is that we offer a separate section on your Hiring Page that shows your ‘Future’ job openings. This is a great way to capture passive applicants for future needs. Another feature to utilize is our ‘On Call’ feature, where applicants can select if they are available for last minute jobs/ shifts. Archive these applicants so you are ready when you need them.

If hiring based off of a new roster of candidates, there are certain attributes to be on the lookout for:
o Eagerness: A willingness to understand the job and products.
o Flexibility: Are able to work extended holiday hours and weekends.
o Fast Learner: Has demonstrated in past jobs they are quick to learn.

Mistakes to avoid:

Don’t hire a low-quality candidate just to fill a position. Anyone who works with your branding on their clothing is a representative of your company. Your customers will not forget poor service because it was given by a seasonal employee. It’s better in the long-run to leave positions unfilled than to hire an unfit or poor quality candidate (we will talk about the costs of a bad hire in an upcoming Blog, stay tuned!)

Don’t just assume your full-time regular staff will stick with you through the holidays. You have to be prepared if someone quits. Offering incentives like bonuses and/ or overtime pay to these workers can help keep them loyal through the season.

Look over your job descriptions and change them for seasonal employment, or create new seasonal openings. Your seasonal job descriptions are not the same as year-round ones. Oftentimes, seasonal workers wear many hats and need to be ready to take on and juggle a variety of tasks. By explaining this in the tasks and duties required of the job, you can reduce turnover. Be sure to add job categories and keywords related to seasonal work or temporary employment so your jobs appear during seasonal work employment searches.

If you are having trouble hiring seasonal employees, are behind in the game, or are experiencing general hiring issues – we can help! Our software is specifically designed for the hourly job market, with a core focus on the restaurant and retail industries. We provide one-stop advertising by distributing and posting your jobs to the most popular local job boards, casting a wider net for applicant flow. Learn more at: http://zippyapp.com/business.